Add a seasonal twist to help your awareness campaign stand out11 October 2018
Retail and consumer businesses thrive during seasonal holiday periods because these periods bring people together. When you are piecing together your organisation’s internal communications plans for the year ahead, it is worth taking seasonal holidays and recurring events (such as Scroll-free September, back to school, or even ‘talk like a pirate’ day) into account. You can capitalise on these events by drawing the same engagement that consumer businesses target.
Ultimately, engagement is an act of volition. An employee may not be able to avoid hearing a message, but they can certainly choose whether or not to engage with it.
Here are just three of the reasons seasonal communications campaigns are so effective.
FOMO (fear of missing out)
Seasonal events don’t last forever, and nor will a seasonal campaign. Leveraging the ‘limited time only’ aspect that compels us to engage, for fear of missing out, is, therefore, a useful tool for delivering those all-important messages. Knowing we won’t be able to put off looking at it until tomorrow, next week or next year gives employees a reason to engage now.
Events give you an excuse to deliver something colourful, high impact, creative and outside the box. Because of this, themed campaigns can stand out from the unending ‘data din’ of everyday information that floods employees’ inboxes. A back to school infographic on the dangers of phishing or weak passwords, delivered in September, is instantly more engaging than a run-of-the-mill piece delivered at any other time of year.
The holidays are a time when people step away from their usual routine. They want to create positive memories. Linking your communications campaign with any seasonal event will help to ensure your message is not only received, but also retained.
“Companies who want to remain competitive and successful need to ensure they involve, motivate and inspire colleagues.”
– Viktoria Tegard, Head of Internal Communications, Virgin Atlantic Airways
So, before you let snowmen, sleigh bells and Santa take over, why not consider a festive-themed security campaign?
TSC has created a ready-made, topical campaign aligned with key cybersecurity messaging to get things started. Our campaign includes an advent calendar, Christmas escape room game, Spot the Risks, Parsnip the Penguin comic, infographic and GIF.
We can support you in positively changing your culture and ultimately protecting your business.
- Cyber tips including mobile devices, clear desk, clear screen and using public WiFi
- Identifying and assessing the basic skills needed to safely use and navigate digital environments
- Passwords, social engineering, phishing, fake websites and malicious advertising
- Social media, the Internet of Things and Artificial Intelligence
We can help you ensure your employees are informed and ready to tackle the festive fiends that threaten your data and your presents!